Diploma in Marketing

Outline

The aim of the programme is to provide you with the knowledge and skills needed for a successful career in marketing. You will gain an overview and understanding of the world of business and marketing, and acquire relevant knowledge about consumer behaviour, branding and public relations. You will also pick up practical skills in communication, conducting market surveys, producing advertising and promotional materials, and managing events. You will also be trained to think critically and creatively to make skillful decisions when managing projects.

Career Prospects

• Advertising & Promotion Executive
• Sales & Marketing Executive
• Public Relations Executive
• Event Manager
• Web Marketing Executive
• Market Research Executive
• Business Administrator

Entry Requirement

The minimum entry requirement for the diploma programme is one of the following:

• SPM Certificate with three credits
• Senior Middle Three UEC with 3Bs
• GCE/'O' Levels certificate or equivalent with three credits

Entry requirements and courses of studies are set and subjected to approval and changes by the respective universities.

Read more:

• Subject Lists
• Academic Progression and Further Studies

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